Prepaid platform and telecom solutions specialists, Auris Technology, announced that Brian Pla, VP of Sales and Platform Service, is participating as an expert panelist at The Prepaid Press Expo 2012 (tpp Expo’12) August 6 – 8 in Las Vegas. In his session, titled Long Distance Workshop: Secrets of Distributing Telecom Services, Mr. Pla along with other guest speakers, will provide valuable insights on getting started in the prepaid industry, from international calling services to international top-up services – including choosing the right platforms, setting rates, and retail marketing.
“Auris is proud to once again be a part of The Prepaid Press Expo. Having been an integral player in this industry for over 10 years, we are quite familiar with the outstanding work and valuable resources The Prepaid Press provides,” comments Pla. “I’m personally thrilled to be a part of the event and looking forward to providing insights on how to best position for success in this rapidly evolving industry and less than ideal economic environment.”
In this session, Mr. Pla will detail the most common distribution missteps, including: Lack of Sound Distribution Strategy and Planning, Underestimating the Time and Financial Commitments, Overestimating the Market Demand, Mistaking Luck for Strategy – Copycat Syndrome, Losing Sight of the Macro Trends, Undervaluing Existing Relationships and how to Keep A Handle On Your Product’s Cost Of Distribution. Understanding these missteps coupled with choosing a proven technology partner is the key, according to Pla, to thriving in the current environment.